January 2007 Sellsheet

Real Simple January 2007 15-Minute Solutions

A recent New York Times article (June 18, 2006) brought to life consumers’ overwhelming desire to find more time—“In the age of the overwhelmed, the canceled date is a luxury gift. We sign up for too much. So when fate intervenes, it’s better than money. It’s found time.”

Real Simple can’t solve the problem of overscheduled calendars, but we certainly recognize the problem—time always seems to be in short supply. That’s why our
first ever January issue is devoted to 15-minute solutions. As the new year starts,
Real Simple will inspire readers with the fact that a positive change can occur in a very short period of time. And we’ll empower our busy readers to make more of the time they do have with ways to tackle a wide variety of jobs, tasks, and projects in just 15 minutes.

Readers will find fresh and innovative ways to do all sorts of things—from making dinner, working out, organizing their home, pulling together a stylish look—in only 15 minutes.

But it’s not just about efficiency. The issue will also include indulgences like the 15-minute beauty boost and the most sumptuous bath soaks, as well as inspirational stories, such as "The Best 15 Minutes of My Day."

Our monthly departments, such as Simple Solutions, Road Tests, and Cooking will also focus on timesavers and techniques. Road Tests, for example, will cover alarm clocks and energy bars. Plus we’ll share the best ways to spend those wonderful, unexpected 15 minutes of free time. As with every issue, the January issue will have the same clean, calming design, beautiful photography, superior reporting and practical solutions that you’ve come to expect from Real Simple.